Hume Brophy bolsters financial communications team in Asia with new appointment

Hume Brophy has appointed senior financial communications expert Holly Huang as a account director in its Singapore office, strengthening the firm’s fast-growing strategic communications team in Asia.

With more than a decade of experience in public relations and investor relations, both in agencies and in-house, Ms Huang will advise clients across Hume Brophy’s financial and corporate communications practices.

Prior to joining Hume Brophy, Ms Huang led the Corporate and Financial Practice at another global agency in Singapore. Bilingual in English and Mandarin, she has worked extensively throughout Southeast Asia and China.

She has experience across the entire financial services industry, including banking, capital markets, insurance and reinsurance, investment management, fintech, and related sectors such as legal and regulatory services. She also specialises in corporate communications for the real estate and energy sectors, having advised global companies on local and regional communications strategies, including issues and crisis management programmes.

Ms Huang’s appointment comes at a time of rapid growth for Hume Brophy in Asia. The firm recently relocated its Asia headquarters to a new office at Singapore’s Raffles City Tower to accommodate its growing team of eight communications professionals. The company is now active across Southeast Asia, as well as Hong Kong, Mainland China, and Japan.

Ms. Huang says: “As the global financial system recovers from almost a decade of suppressed growth, and as the world’s markets continue to look to Asia for new pools of liquidity and investment opportunities, mid-2017 is the ideal time to be joining one of the fastest-growing communications firms in Asia. Hume Brophy’s impressive leadership team, equally prestigious roster of clients, and deep understanding of the entire financial services industry positions the firm as a leader in its sector. I look forward to working with the team to grow Hume Brophy’s business in Singapore and across Asia.”

Martin Reidy, Managing Director, Asia, says: “Our clients demand real expertise, and Hume Brophy’s rapid growth over the last two years has been driven by our commitment to providing nuanced, informed, and business-driven communications counsel. With Holly’s appointment, we are strengthening our ability to provide high quality counsel and actionable local insight in Singapore and Southeast Asia, particularly for clients in knowledge-intensive industries such as finance, fintech and technology.”