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I joined Penta over five years ago and currently work as a Managing Director, where I lead our Brussels office’s Energy & Environment Team. Since joining the company, my focus areas have been on energy, environment, transport and circular economy policies.
My client work tends to focus on planning and executing public affairs campaigns, with a specific public policy or legislative target to work towards. Advising major MNCs, innovative start-ups and EU trade associations, we analyse the business implications of a legislative proposal and then leverage political, third-party and media engagements for the clients’ policy goals.
I currently work as a Senior Director for Penta and provide public affairs and public relations communications services to clients in the fintech, banking, insurance, and aviation sectors at national and international level. My work primarily involves advising companies on their engagement with Government and monitoring policy and legislative issues of importance to these companies.
I currently serve as Vice President Finance and Operations, Europe and Asia for Penta and I am responsible for finance functions across the group. I came to Penta with more than thirty years business experience in Ireland, the UK, Australia, New Zealand, South Africa, and the US and am a fellow of the Institute of Chartered Accountants in Ireland.
I am the Partner of Penta’s Dublin business and have almost 20 years’ experience in public affairs and corporate campaigns. My expertise lies in managing campaigns for Irish, European and global brands in the financial services, agri-food, energy, sustainability, technology, and healthcare sectors.
I am Penta’s Managing Partner, Europe and Asia, and also a strategic communications and government relations consultant specialising in Anglo / Irish affairs and UK EU affairs. I have extensive international corporate strategy, crisis communications, international and integrated campaigning experience in the disruptive technology and energy sectors as well sustainability adaptation.
I founded Hume Brophy (now Penta) in 2005 along with Eoin Brophy and have successfully built it into one of the fastest growing and successful global communications agencies. As founder of the firm, I have built an international team of public affairs and communications specialists that are today relied upon by many of world’s largest and most prestigious companies.
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