Reputations are now, more so than ever before, lost in an instant. Using crisis scenario planning, Hume Brophy can help you prepare communications for challenging corporate developments, so that should your company be faced with a difficult issue, your communications are as fast, accurate and comprehensive as the new media demand. Any number of issues can potentially impact your business, including sudden regulatory change, legal action, sudden administration, receivership or liquidation, company restructuring, political inquiry or industrial action. Through the following steps, Hume Brophy can help ensure that the reputational impact on your business is as limited as possible.