Lots of firms think they know what their employees, clients, customers and even competitors think about their own firm – but not many know in any details how they are actually perceived. Only auditing perceptions with the most important stakeholders both internally and externally can any gaps in actual to desired perceptions be understood.

Hume Brophy’s approach to standalone stakeholder and perception audits allows full public relations programmes to be developed to support brand strengths and prioritise perception gaps in order to better match how a company wants to how it was being understood.