- Association Management
- Branding and Corporate Identity
- Coalition Building
- Compliance
- Corporate Communications
- Corporate Positioning
- Crisis Communications
- Digital
- Event Management
- Financial Communications and Investor Relations
- Government Services
- Grassroots Campaigns
- IPOs and Fundraising
- IR Training
- Issue Management
- Legislative and Regulatory Affairs
- Market Access
- Media Management
- Media Training
- Mergers and Acquisitions
- Perception Studies
- Policy & Political Monitoring, Intelligence and Horizon Scanning
- Political and Parliamentary Events
- Sell-side Relations
- Stakeholder and Perception Audits
- Stakeholder Mapping & Engagement
- Strategic Counsel
- Training
Lots of firms think they know what their employees, clients, customers and even competitors think about their own firm – but not many know in any details how they are actually perceived. Only auditing perceptions with the most important stakeholders both internally and externally can any gaps in actual to desired perceptions be understood.
Hume Brophy’s approach to standalone stakeholder and perception audits allows full public relations programmes to be developed to support brand strengths and prioritise perception gaps in order to better match how a company wants to how it was being understood.