I joined Penta over five years ago and currently work as a Managing Director, where I lead our Brussels office’s Energy & Environment Team. Since joining the company, my focus areas have been on energy, environment, transport and circular economy policies.
My client work tends to focus on planning and executing public affairs campaigns, with a specific public policy or legislative target to work towards. Advising major MNCs, innovative start-ups and EU trade associations, we analyse the business implications of a legislative proposal and then leverage political, third-party and media engagements for the clients’ policy goals.
I am the Managing Director of Penta’s Hong Kong office and also the firm’s financial services practice lead in Asia. With close to 20 years of experience in corporate communications, I specialise in strategising communications programmes for MNCs and international financial services and professional firms operating in the region, as well as for local semi-government bodies and NGOs.
I lead and co-ordinate Penta’s digital and social media work for clients wherever they are in the World. We’ve made strategic investments in our digital capabilities including an in-house social media training programme, several key hires, and a suite of industry-leading tools for finding, tracking and analysing media coverage and social media conversations.
I am the Partner of Penta’s Dublin business and have almost 20 years’ experience in public affairs and corporate campaigns. My expertise lies in managing campaigns for Irish, European and global brands in the financial services, agri-food, energy, sustainability, technology, and healthcare sectors.