Hume Brophy is now Penta. We are the world’s first comprehensive stakeholder solutions firm. Learn More
I joined Penta over five years ago and currently work as a Managing Director, where I lead our Brussels office’s Energy & Environment Team. Since joining the company, my focus areas have been on energy, environment, transport and circular economy policies.
My client work tends to focus on planning and executing public affairs campaigns, with a specific public policy or legislative target to work towards. Advising major MNCs, innovative start-ups and EU trade associations, we analyse the business implications of a legislative proposal and then leverage political, third-party and media engagements for the clients’ policy goals.
I am Managing Director of Corporate Affairs, London, leading group-wide campaigns and drawing upon almost a decade of experience as a corporate affairs and reputation specialist. I am adept at transforming the perception of both emerging and high-profile businesses and organisations, with a keen eye for a narrative that shapes public opinion. I am highly regarded for my ability to manage sensitive reputational matters, providing strategic counsel and crisis communications support at board level. I have a strong grounding in UK and European public policy having led public affairs campaigns focused on decision-makers in Westminster and Brussels.
I lead the Agri-Food practice in Brussels and specialize, in addition to the Agri-business, in the trade, and chemicals sectors. With over 7 years of experience in European affairs in Brussels, I specialize in the Agri-business, trade, and chemicals sectors. As a public affairs professional who has worked in both the public and private sectors with companies and governments, I manage projects and advise clients, supporting them in reaching their objectives.
I am the Managing Director of Penta’s Hong Kong office and also the firm’s financial services practice lead in Asia. With close to 20 years of experience in corporate communications, I specialise in strategising communications programmes for MNCs and international financial services and professional firms operating in the region, as well as for local semi-government bodies and NGOs.
I am currently serving as Managing Director of Public Affairs. I am responsible for advising a wide range of organisations about how best to tackle reputational, political and regulatory issues. I work with the Technology, Energy, Healthcare and Business Services sectors and possess 30 years of relevant experience.