Hume Brophy is now Penta. We are the world’s first comprehensive stakeholder solutions firm. Learn More
I am currently a Director in Penta’s Brussels office, with 5 years’ experience. I work on EU-focused public affairs campaigns covering issues relating to tourism, travel and aviation, as well as being involved in the management and running of large industry associations.
As Senior Director in International Financial Services at Penta, I work with high-profile financial services clients to provide strategic communications, political and tactical regulatory advice across key markets. My focus is on understanding client objectives and designing and delivering campaigns to meet their business needs, with due consideration to the political and regulatory environment in which they operate.
I currently hold a position as a Senior Director with public affairs expert in Europe, Africa and the Middle East. I work mostly with the Duty Free and Travel Retail industry and also support the public affairs team with regards to transport and agri-food topics. I joined the Penta team in 2016 after over 5 years’ experience lobbying in Paris.
I joined Penta over five years ago and currently work as a Managing Director, where I lead our Brussels office’s Energy & Environment Team. Since joining the company, my focus areas have been on energy, environment, transport and circular economy policies.
My client work tends to focus on planning and executing public affairs campaigns, with a specific public policy or legislative target to work towards. Advising major MNCs, innovative start-ups and EU trade associations, we analyse the business implications of a legislative proposal and then leverage political, third-party and media engagements for the clients’ policy goals.
I am Managing Director of Corporate Affairs, London, leading group-wide campaigns and drawing upon almost a decade of experience as a corporate affairs and reputation specialist. I am adept at transforming the perception of both emerging and high-profile businesses and organisations, with a keen eye for a narrative that shapes public opinion. I am highly regarded for my ability to manage sensitive reputational matters, providing strategic counsel and crisis communications support at board level. I have a strong grounding in UK and European public policy having led public affairs campaigns focused on decision-makers in Westminster and Brussels.
I lead the Agri-Food practice in Brussels and specialize, in addition to the Agri-business, in the trade, and chemicals sectors. With over 7 years of experience in European affairs in Brussels, I specialize in the Agri-business, trade, and chemicals sectors. As a public affairs professional who has worked in both the public and private sectors with companies and governments, I manage projects and advise clients, supporting them in reaching their objectives.
I am the Partner of Penta’s Transport and Mobility practice and have 15 years’ experience working in public affairs. I focus primarily on transport policy at the EU level. I specialise in dealing with heavily regulated sectors and helping our clients to develop and maintain networks with senior figures in the European Institutions. I am also a Certified Data Privacy Practitioner and provide advice on GDPR concerns.
I have 30 years’ experience in the European Commission, most recently as the Director for Renewables, Energy Efficiency and Innovation at DG Energy. I bring significant experience and vision of the EU’s energy policies, deep understanding of the dynamics of regulation, and insight into the Commission’s senior level decision-making.
I was Chief of Staff and later Special Adviser to two Directors-General of the World Trade Organisation. Previously, I was a lead trade negotiator for Hong Kong and head of its representation to the WTO. After that, I went on to serve as Special Adviser to the Secretary-General of the U.N. Conference on Trade and Development. With my in-depth knowledge of WTO agreements and processes, I advise clients on international trade policy issues.
I am the Partner in Penta’s Brussels office and have 25 years’ experience in public affairs and corporate communication. I am primarily involved in the agri-business, trade, energy and financial services sectors.
I am Penta’s Managing Partner, Europe and Asia, and also a strategic communications and government relations consultant specialising in Anglo / Irish affairs and UK EU affairs. I have extensive international corporate strategy, crisis communications, international and integrated campaigning experience in the disruptive technology and energy sectors as well sustainability adaptation.
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