Hume Brophy appoints Robin Hamman as Group Director of Digital Strategy

International communications consultancy Hume Brophy today announces the appointment of Robin Hamman as its Group Director of Digital Strategy, as a key component of its plans to put digital at the heart of the firm’s integrated offer.

Robin has been at the forefront of digital and social media for two decades, making his name at the BBC where he pioneered its online discussion forums. He subsequently held director-level roles at Edelman and FleishmanHillard, spearheading the growth of digital at both agencies.

He has devised and implemented strategic digital communications programmes for governments, NGOs, and global brands as diverse as PwC, Shell, the Polish Ministry of Foreign Affairs, and the EPP Group of the EU Parliament. He also created social media moderation systems and processes for commercial clients including British Airways, Channel 4, Shell, the NHS and UKTV.

Hume Brophy CEO, Conall McDevitt, said: “We have for some time been integrating digital strategy into our public relations, government relations, public affairs and investor relations services, enabling our clients to cut-through in a challenging media climate. Robin’s appointment brings world class experience and expertise to our offer and will allow us to offer our clients best in class digital strategy and execution alongside our existing offer.”

Robin Hamman said: “Whilst many brands and organisations have invested heavily in digital and social media, surprisingly few have leveraged these channels to their full strategic potential. I delight in helping clients develop insights led solutions that address risks and drive measurable progress towards core business objectives, sometimes reshaping their business in the process.”

“The impact of a successful digital strategy is often felt far beyond the communications function – indeed, one of the keys to digital success is the close involvement of stakeholders from across the business in both planning and implementation.”