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I am an Account Manager of Hume Brophy’s Hong Kong office. My primary focus is to support our international financial services clients on their PR and communications needs. Apart from overseeing various client projects, I also specialise in providing strategic content advice to clients, including purpose-led content curation which helps generate powerful and engaging conversations with the media and the public.
I am Account Manager in Hume Brophy’s London office focused on international financial services across asset management, wealth management, banking and fintech. My role with Hume Brophy includes the development of strategic communications plans to tactical implementation and supporting businesses and organisations in their communications with their key stakeholders.
As Manager, International Financial Services Practice at Hume Brophy, I work with high-profile financial services clients to provide strategic communications, political and tactical regulatory advice across key markets. My focus is on understanding client objectives and designing and delivering campaigns to meet their business needs, with due consideration to the political and regulatory environment in which they operate.
I currently hold a position as a HB Account Director with public affairs expert in Europe, Africa and the Middle East. I work mostly with the Duty Free and Travel Retail industry and also support the public affairs team with regards to transport and agri-food topics. I joined the HB team in 2016 after over 5 years’ experience lobbying in Paris.
I am an Account Director based in London, working across Hume Brophy’s corporate clients with a current focus on sustainability and companies facing a test of reputation. My clients at Hume Brophy cover fast-paced sectors such as agri-food, financial services, and travel.
I joined Hume Brophy over five years ago and currently work as an Account Director, where I lead our Brussels office’s Energy & Environment Team. Since joining the company, my focus areas have been on energy, environment, transport and circular economy policies.
My client work tends to focus on planning and executing public affairs campaigns, with a specific public policy or legislative target to work towards. Advising major MNCs, innovative start-ups and EU trade associations, we analyse the business implications of a legislative proposal and then leverage political, third-party and media engagements for the clients’ policy goals.
I lead financial services practice in Brussels. We create bridges between the decision-makers and the clients through understanding both worlds. When helping the clients identify strategic opportunities, overcome the challenges, or find solutions, I need to understand what is happening behind the scenes and why. With that insight, we ensure that the desired solutions are implemented at the appropriate level – policy or technical.
