Hume Brophy is now Penta. We are the world’s first comprehensive stakeholder solutions firm. Learn More
I was Chief of Staff and later Special Adviser to two Directors-General of the World Trade Organisation. Previously, I was a lead trade negotiator for Hong Kong and head of its representation to the WTO. After that, I went on to serve as Special Adviser to the Secretary-General of the U.N. Conference on Trade and Development. With my in-depth knowledge of WTO agreements and processes, I advise clients on international trade policy issues.
I am the Partner of Penta’s Dublin business and have almost 20 years’ experience in public affairs and corporate campaigns. My expertise lies in managing campaigns for Irish, European and global brands in the financial services, agri-food, energy, sustainability, technology, and healthcare sectors.
I am the Partner in Penta’s Brussels office and have 25 years’ experience in public affairs and corporate communication. I am primarily involved in the agri-business, trade, energy and financial services sectors.
I am the Partner leading Penta’s international financial services practice focussing on providing clients with a borderless offer across London, Brussels, Asia and the United States. This is vital as the issues facing financial services are often international in nature and need to be considered on a cross-border basis. I have 20 years public policy experience as civil servant, regulator, diplomat and in industry.
I currently serve as the Partner of Penta’s Singapore office. With close to 20 years’ experience in corporate communication, public affairs and digital engagement, I am primarily involved in the financial services, professional services and technology sectors.
I am Penta’s Managing Partner, Europe and Asia, and also a strategic communications and government relations consultant specialising in Anglo / Irish affairs and UK EU affairs. I have extensive international corporate strategy, crisis communications, international and integrated campaigning experience in the disruptive technology and energy sectors as well sustainability adaptation.
I became Non-Executive Chairman of Penta in April 2021 and Chair our Main Board. I use 35+ years’ experience of running award winning media companies to help guide the future direction, strategy, governance and management of our business to create a world class company that that employs talented & highly motivated staff; executes impactful and effective work for our clients and provides financial rewards for our shareholders.
I co-founded Hume Brophy (now Penta) in 2005 with John Hume Jnr. Since we launched the company 17 years ago, we have expanded to become one of Europe’s most successful independent regulatory, public affairs and campaigning agencies
I founded Hume Brophy (now Penta) in 2005 along with Eoin Brophy and have successfully built it into one of the fastest growing and successful global communications agencies. As founder of the firm, I have built an international team of public affairs and communications specialists that are today relied upon by many of world’s largest and most prestigious companies.